Keep it simple.
Keep it simple. That's what Gary’s dad Clifford always told us. We've tried to apply that wisdom to every aspect of our lives. With family, in business and in the products we make. CLIF Nectar is the essence of that 'keep it simple' advice. Our organic fruit and nut addition to the CLIF BAR family is bursting with flavor. CLIF Nectar is the essence of nature. The essence of simple. Gary and Kit – Owners of Clif Bar Inc. An entirely organic fruit and nut bar carefully crafted with simple, straightforward ingredients, CLIF Nectar comes in 4 unique and great-tasting flavor combinations.