Crux is a very small company that focuses on climbing and mountaineering. Although the company is essentially one person, its founder Carol McDermott, it is of course a much bigger entity due to its network of agents & distributors and factories, all of whom play an active role in what the brand is becoming. It goes without saying that their retailers represent another key link between their small office and the specialist public for whom crux products are made.
Crux's raison d’être is to design, manufacture and sell gear that has been developed purely for climbing. Their market is technical and small - not an obvious recipe for commercial success, which is why so few brands today are truly specialist. Hardware aside, most climbing products represent a compromise that enables them to be sold to a broader market. At crux, they remain absolutely committed to delivering specialist product designed for climbers.