United By Blue
United By Blue believes that every living creature is united by the blue of our world's oceans and waterways and we all have the responsibility to protect them. UBB believes that as a for-profit business they have the power to help heal our oceans. By associating each product sold with the removal of one pound of trash from waterways, they unite their beliefs with their business. They do not write checks. They do not accept donations. They fulfill our pledge through company-organized and hosted cleanups.
They do this because they believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer. More significantly, they believe that business has an opportunity to affect real and meaningful change.